bio
I’m a Senior Video Editor, Director, and Creative with over a decade of experience crafting emotionally resonant, strategically grounded content for global brands, cultural institutions, and high-growth, mission-driven startups.
From Mercedes-Benz and Don Julio to The Met and The Farmer’s Dog, I’ve helped shape visual stories that connect with audiences and deliver results. My work spans formats and platforms: national TV spots, branded documentaries, digital campaigns, and social-first content. Everything I create is rooted in empathy, precision, and a deep respect for narrative. My strength lies in translating complex ideas into cinematic, human-centered stories. I work across the full creative spectrum, including pitching, scripting, shooting, editing, motion design, sound, and color. Whether I’m elevating a luxury brand or making wellness science accessible, I aim to create work that is visually impactful, emotionally intelligent, and culturally relevant.
Earlier in my career, I worked at agencies like R/GA, VaynerMedia, Reflexgroup, and Elephant, where I created video ads and branded content for clients including Mercedes-Benz, Fila, De Beers, Samsung, Verizon, ESPN, and DuPont. I come from a strong storytelling and visual direction background, but I’m also deeply invested in understanding what works: how to make content more targeted, more platform-native, more actionable, and how to scale those ideas without losing quality. That agency foundation sharpened both my creative instincts and my ability to deliver meaningful work in fast-paced, cross-functional environments. Currently, I work as a video creative at The Farmer’s Dog, where I contribute to campaign development, video production, and strategic storytelling across brand and performance. This in-house experience has given me a complete perspective on how creative supports business goals, from building brand love to driving conversion.
To stay ahead of creative and technical shifts, I am actively exploring how AI can be meaningfully integrated into modern workflows. The aim is not to replace craft, but to enhance it. My focus is on blending intuition, storytelling, and evolving technology to create work that is smarter, faster, and more emotionally resonant in this new era of creativity.
Above all, I believe great content doesn’t just look good. It moves people. And that has always been my north star.